
WOMEN'S
HEALTH
FemTech is a $1 Billion industry
Women make 80% of consumer purchases

​Women represent 1/2 the world's population
168 million women in US,
with median age of 35

14% over 18 are in poor or fair health
Amongst 20+ year old women,
41% have obesity, 45% are hypertensive

The top health issues
affecting women are:
Heart Disease, Breast, Ovarian and Cervical Cancers, Reproductive and Maternal Health, Mental Health, and HIV.
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Heart Disease and Cancer account for 42% (1.1 million) of women's deaths in US (2019).
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Sexual and reproductive health problems are responsible for one third of health issues for women between the ages of 15 and 44 years.

MENTAL
HEALTH

53 million U.S. adults (21%) experienced mental illness in 2020
1 in 2 adults experiencing mental illness in the U.S. go without treatment
1 in 20 adults in the US have serious mental illnesses each year (schizophrenia, bipolar disorder, major depression)
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50% of all lifetime mental illness begins by age 14 and 75% by age 24
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31% increase in ER visits for youth related to mental health in 2020
1 in 6 children in America experiences a mental illness in each year.
Suicide is the 2nd leading cause of death among children aged 10-14 years

155 million Americans live in Mental Health Care Deserts
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11 year average time to treatment from onset of symptoms in the US
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89% of adults with mental illness have insurance
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The National Alliance of Mental Health reports that one in five adults in America experiences a mental illness in their lifetime.

Serious mental illness costs $193.2 billion in lost earnings each year in the US

OPTIMIZED
AGING

2030 will be the first time in U.S. history when older people will outnumber children (the future caregivers)
By 2060, Americans 65+ will double to 95 million (23% of the population)
Average US life expectancy increased from 68 in 1950 to 78.8 in 2019

Obesity rates increasing in adults 60+
Alzheimer disease rates expected to increase by 2050 to 13 million from 6 million
80% of 65+ have one chronic health condition

The amount of people and the care required for the Silver Tsunami baby boom generation will overwhelm care facilities, caregivers, and other service providers.
1/4 of 65+ live alone and the rate increases with age
Older adults are working longer (24% of men & 16% of women)

INDEPENDENCE

INTERDEPENDENCE

DEPENDENCE
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CRISIS MANAGEMENT

END OF LIFE
Experts broadly break down aging in older adults into five stages:
Independence, Interdependence, Dependency, Crisis Management, and End of Life.
Managing through these stages in an optimized way can be challenging for older adults and their families.
